Computer maker Lenovo is going all out to ‘WoW’ Indian customers. The company is setting up exclusive service centers for laptops across 15 cities in India. Three of these started functioning this week in Bangalore, Mumbai and Delhi.‘”We want to be recognized as the No. 1 computer maker. We have identified that service and support to our customers are the strategic direction that our company should take. When people think of their best experience with a computer maker, they should think of us,” said Steve Culhane and Sudhir Puthran, Senior VP, Service and Support in the AsiaPacific and Japan regions, and VP for Service and Support for Lenovo told CRN during an exclusive interaction on Wednesday.The centers are the result of internal brainstorming which led to a resolution within the company that ‘Everything must start from customer satisfaction. Starting anywhere else will be a wrong start’’.So, how will Lenovo ‘wow’ the customer?First, the company plans to have pickup and delivery vans going around the cities twice a day. Customers can also leave their machines at designated drop centers to be picked up by Lenovo service personnel, or they could also carry in their laptops into the service centers, which would function 9 am to 9 pm. ‘‘Customers will have a choice of ways in which to reach Lenovo.’’Second, these centers would give customers a consistent quality of service and a touch and feel of the Lenovo brand. When a customer walks in with a problem machine, Lenovo engineers would screen the machines immediately and pass it on for repairs. But the company would strive to get it right on even the softer issues. ‘‘Things like the token system, the coffee served, waiting time, etc., can all cause the ‘wow’.’’The centers would go beyond offering warranty service. Lenovo plans to introduce service packs and enhancements as well as ‘protection services’ for components that can be damaged easily but which are not covered by the standard warranty.